Explore the fascinating world of cognitive biases, psychological effects, and behavioral quirks that shape how we think, decide, and act. This Nuggie Bucket helps you understand why your brain works the way it does.
6 nuggies
Estimated completion: 120 minutes
Nuggies in this bucket
Zeigarnik Effect
2 bites
Unfinished tasks hijack your brain. Learn why open loops keep you obsessed—and how to use that bug as a feature in work, design, and habits.
The IKEA Effect
2 bites
We overvalue things we helped build—even if they're wobbly. Discover how the IKEA Effect shapes our attachment to projects, products, and even relationships.
Pratfall Effect
2 bites
Small mistakes can make you more likable—if you’re already competent. Learn why a little clumsiness might actually boost your charm.
Peak-End Rule
2 bites
We don’t remember experiences accurately—we remember how they felt at their best (or worst) and how they ended. Learn to design for memory, not just the moment.
Ben Franklin Effect
2 bites
Want someone to like you? Ask them for a favor. Learn how this backwards-sounding bias—coined by Ben Franklin himself—can flip enemies into allies.
Cognitive Load Theory
2 bites
Your brain has a bandwidth limit. Learn how Cognitive Load Theory explains why too much info at once overwhelms us—and how to simplify for clarity, learning, and design.